Promotion Product Films Case Studies — BULLET

Garmin - Enduro Watch launch

A shoot with Garmin took us to the Peak District (in the midst of winter!) with top mountain runner Tom Evans. We battled the elements in sub-zero temperatures to film the watch in use in extreme conditions, mixing up voice to camera pieces, drone action and both still and moving photography. We only had a short space of time to film so managed to capture both the still photography images alongside the film shoot, which is a great economic use of time for the client. The idea for this project was to produce lifestyle content to promote the new watch, along the theme of ‘endurance’.

We produced a selection of films in different formats to support the variety of online platforms for the film to be released.

Tom Evans - Enduro - main film

Tom Evans - Enduro - trailer

Tom Evans Enduro commercial - portrait version

Vzug - launch film

Vzug is a premium Swiss quality kitchen appliance and furniture company who wanted to film the launch of their stylish new studio in London. We attended the opening event and interviewed the key individuals to capture the ethos behind the brand and design and share their story behind the concept.

This was a lovely project with great visuals, which we were able to showcase in a suite of still images and launch video to be used online.

Vzug launch video - 1.5 mins

Vzug UK - Gabriel talks design (50 secs)

Tyson Fury - 'Tom.co.uk' TV advert

Keen followers of Bullet will know that we love our boxing films, working with fight choreography, lighting and sound design. So when life insurance for dads brand Tom.co.uk invited us to pitch a TV advert, working with boxing legend Tyson Fury, we jumped at the opportunity. We were given a basic brief to work on and presented five ideas, of which the winning one secured us the pitch. We based the storyboard concept around the ‘count’, working on the idea that in life, sometimes you get knocked down, sometimes you get up - and if you don’t, make sure you leave memories and security.

Our filming took two days in Morecambe and it was a privilege to spend time with Tyson and his team, interviewing him and ensuring his narrative delivered the brand messages. From this filming session, we created around 300 edits for direct response video emails, all targeted at different potential customers, as well as an emotive TV advert, which first aired during prime time breakfast TV.

We didn’t pass up the opportunity to create a behind the scenes film too, which can be seen below.

30 second TV advert

Behind the Scenes 1 minute film

Garmin - Instinct Launch

We were asked by Garmin to film a launch event for their latest outdoor watch - the Garmin Instinct. The idea was to invite a number of active, ‘outdoorsy’ instagrammers to two weekend events in the Brecon Beacons to try out the watch whilst taking part in various adventurous pursuits. The group were encouraged to explore various activities whilst wearing the watch to test the features and give honest feedback on the product. ‘A watch for everyone’ was the concept Garmin were delivering.

We spent two weekends filming the events, capturing all the action and demonstrating the product being used in a natural environment. One of the major challenges for everyone involved, including the participants, was the weather! It was possibly the worst two weather weekends of the summer, however we made the most of the conditions and it was great to be outdoors, seeing the enthusiasm for the product and creating this film for our client.

Instinct Launch - short social edit.

90 second highlights - internal video

Testing out the Garmin Catalyst

One of Garmin’s latest products is a new SatNav-based device - the Garmin Catalyst, aimed at helping racing drivers get the best out of racing lines on a track. Garmin invited members of the press and leading racing drivers to try out the technology for the first time and see what impact it made to their driving skills.

As part of the launch, we filmed professional racing driver, Seb Morris, as he trialed the product, and captured his opinions and views in real time as he was using the device on the track. The test environment went well and we were able to capture plenty of positive content to showcase the benefits of the Catalyst in this promotional film for Garmin.

The 220 Watch Company - spitfire watch launch

Following the success of the 220 Watch Company’s first project with us, we were pleased to be asked to back to create a lifestyle film and product photo shoot to launch the 220 Watch Company’s newest product on kickstarter.

The ‘R J Mitchell’ watch design was inspired by the Spitfire plane, which was invented by Reginald Mitchell for World War II. The theme of the launch was to take us back to WWII days, when a Spitfire pilot would have needed a super accurate watch to operate. The details on the watch are designed around the iconic aesthetics of the fighter plane.

For the shoot, we organised the model, styling and location, which involved filming with a replica spitfire as a prop. The finished film combined stock footage and our filmed content to create the wartime atmosphere. We used the opportunity to shoot the lifestyle photographs at the same time as the film shoot, and then headed back to the studio for the detailed product shots in order to provide a complete package for launch time.

Queens Inclosure Primary School Promotion

Queen’s Inclosure is a lovely primary school in Waterlooville, who were keen to give new parents an idea of what life in school is like, without being able to physically show them around (due to the Coronavirus restrictions).

Normally, a school tour would be led by children, who are very good at being honest(!), and the school were keen to make the video a similar experience - with the unscripted narrative all led by children. They have a great culture at the school and wanted to get this across, showing the various different learning zones and the way children enjoy their time there. This film was shot over two days, interviewing children in an informal setting and filming them experiencing their normal day.

Healthy Lifestyle relaunches

We all need a healthier lifestyle and these two companies promote just that! We created punchy online content with an animated text-based film to launch the My Health Revolution app and the EatGood Club menu plans, using mainly stock images. Check out the films below (play with sound!).

My Health Revolution is a lifestyle education personalised plan, which helps you make the healthiest lifestyle choices.

The Eat Good Club offers meal prep plans designed for individuals to help them with weight loss, delivering freshly prepared meals nationwide.