We were asked by Garmin to film a launch event for their latest outdoor watch - the Garmin Instinct. The idea was to invite a number of active, ‘outdoorsy’ instagrammers to two weekend events in the Brecon Beacons to try out the watch whilst taking part in various adventurous pursuits. The group were encouraged to explore various activities whilst wearing the watch to test the features and give honest feedback on the product. ‘A watch for everyone’ was the concept Garmin were delivering.
We spent two weekends filming the events, capturing all the action and demonstrating the product being used in a natural environment. One of the major challenges for everyone involved, including the participants, was the weather! It was possibly the worst two weather weekends of the summer, however we made the most of the conditions and it was great to be outdoors, seeing the enthusiasm for the product and creating this film for our client.
Instinct Launch - short social edit.
90 second highlights - internal video