Following the success of the 220 Watch Company’s first project with us, we were pleased to be asked to back to create a lifestyle film and product photo shoot to launch the 220 Watch Company’s newest product on kickstarter.
The ‘R J Mitchell’ watch design was inspired by the Spitfire plane, which was invented by Reginald Mitchell for World War II. The theme of the launch was to take us back to WWII days, when a Spitfire pilot would have needed a super accurate watch to operate. The details on the watch are designed around the iconic aesthetics of the fighter plane.
For the shoot, we organised the model, styling and location, which involved filming with a replica spitfire as a prop. The finished film combined stock footage and our filmed content to create the wartime atmosphere. We used the opportunity to shoot the lifestyle photographs at the same time as the film shoot, and then headed back to the studio for the detailed product shots in order to provide a complete package for launch time.
