WOW HYDRATE - one of the partners of Southampton Football Club asked us to create a series of films to cover their Protein water product trial, working with Southampton' FC’s Women’s Team.
We filmed nutritionist, Dr Sarah Schenker, working with the team over a 6 week period as they trialed the protein water, looking at how the product could aid the players’ post-training recovery and building of muscle strength, helping them to be as strong and healthy as athletically possible.
We were asked to produced a main ‘hero’ film, which gave the complete story, along with a number of other films covering the elements of the trial; these featured the highlights, the results, the player opinions and a short b-roll film for social media. These films were then also created in different formats to suit the various video marketing platforms used.
The films have been used to promote awareness of the Protein Water with a call to action for athletes to try the product for themselves.