Local accessories designer, Libby Pearse, asked Bullet to help her create video content to launch her new collection for autumn / winter 2019, with the aim of attracting retailers to stock her range of designs.
As the range was entitled ‘Into the Woods’, we headed off to the New Forest to create some still photography and video content that reflected the designs in terms of the setting and light. We’re always keen to support local Hampshire businesses, so sourced a local model and make-up artist for the shoot.
We had it in mind to create a full range of media content - from teasers to insta stories, videos for Facebook banners and short promotional films to give an idea of the quality product. We worked closely with Libby, who chose two scarves from the collection to focus on, and made sure the we got the right look and feel for each scarf design, adjusting the light and backdrop accordingly.
This is an exciting new launch for Libby Pearse, who has some great ideas and great designs, and we’re sure she’ll do incredibly well.
Here is the full video marketing campaign that we created for the collection launch and a behind the scenes edit:
Scarf design 1 - Widescreen version
Scarf design 1 - Main film (square format)
Scarf Design 1 - Teaser (square)
Scarf design 1 - teaser v2 (square)
Scarf design 2 - Widescreen
Scarf Design 2 - Main film (square format)
Scarf Design 2 - teaser
Scarf Design 2 - teaser v 1 (square)
And here is a collection of the still images captured for the shoot:
Behind the scenes on the shoot