We’re delighted introduce our latest client, Dunlop, who we’ve been working with over the past few months to create launch content for a new racket series across three different sports - tennis, squash and padel (a sport we knew nothing about but are now massive fans!) .
Our initial brief took us to Nice and the Mouratoglou Tennis Academy; a world-renowned training centre founded by tennis coach, Patrick Mouratoglou, who has coached many tennis stars over the years, including Serena Williams since 2012. Here we filmed players using the new SX racket series, capturing a wide range of content to be used in multiple online campaigns in the months ahead. We interviewed Patrick himself, which was an incredible honour, and used his words to provide the narrative for some of the films. Whilst we can’t release all of the content, we can show you this film, which we produced as a trailer for the product launch. Other films produced as part of this campaign include a variety of teasers for social media, sales films and product launch films.
Our second project was to launch a new squash racket and this involved a trip to Hull (less glamorous location but equally fascinating!), where the British Championships were taking place. We filmed the top squash players in action and interviewed Ali Farag - the world number 1 squash player. As well as producing promotional launch content, Dunlop wanted to create case studies of the top athletes they sponsor, so Ali Farag was perfect for this. It was so interesting to meet him, learn about his background, his ethos and it wasn’t hard to see why he is top of his game.
This is the trailer and full film for the Ali Farag case study ‘Love the Game’, featured in Dunlop’s marketing. The new racket launch will come out later in the year.
Ali Farag ‘Love the Game’ Trailer
Ali Farag - ‘Love the Game’ full film
The third project we’ve been working on with Dunlop is to promote the new padel racket series. We didn’t know much about the sport beforehand but love it now! It’s fast paced, great fun to watch and has some creative rules which make for a very entertaining sport. For this project we headed to Madrid for the World Padel Tour and spent two days filming the top padel players. We created content for the new racket launch and interviewed the top players to create further case study content - the only challenge this time was that the interviews had to be conducted in Spanish! Thankfully we had an expert interpreter, who transcribed and translated the whole interview - and since adding the subtitles and working on the edit, our Spanish is getting bueno!
Galatica Racket Launch
The padel project was a full videography and photography package for the launch, combining both stills and videos in the final edits. Our photos will be used in the professional campaign that will be released later on next year, alongside the teaser, launch and case study films. Here’s the launch of the new Galatica padel bat.
Throughout the campaigns, we’ve worked closely with the in-house global marketing team at Dunlop, who have been brilliant at coming up with concepts and describing their vision. We made sure we gathered a great deal of content in Nice, Hull and Madrid to have enough footage to slowly release a variety of edits in campaigns over the next year to launch the new products.