Fitness expert, Alex Parsons was setting up a new mobile Personal Training company in the Sussex area and asked Bullet to create some cool, snappy content to use for his social media launch campaign.

We headed down to the beach for an afternoon to shoot some action shots with one of his clients, and from this footage created a full series social media videos - including four 8-second countdown to launch videos for instagram, a selection of mini teasers for use throughout the campaign, as well as a 30-second and main 1-minute film to showcase his product offering.

The idea of the campaign was to gather excitement and interest about the launch with the countdown, then push out a variety of video content across all social media platforms, which then in turn brought relevant traffic to the main, explanatory video on the website.

This is a great example of maximising the content that can be created out of filming in just a short space of time. Although the filming took place in one session, each of the videos have different message to get the most out of the campaign.