Football Family is an initiative set up by Louis Langdown and Adam Wilde to support players who, at the age of 16-18 are not given a professional contract and so released from the team. Many of these players have spent a decade or more training and to be suddenly dropped from a club can be psychologically damaging. Louis and Adam, along with a team of mentors, including Southampton FC's Jack Stephens and Sam McQueen provide support for these youngsters at AFC Totton. Bullet produced a video to explain the family concept, how it helps mental health in football and follows the story of two young players, Connor and Jack who are now associates of the Football Family and are benefiting from the support. In addition, Bullet produced some social media teasers to get viewers engaged in the scheme.
Football Family - 60 second film
Football Family - 18 second social media teaser