After creating a number of promotional product films for Dunlop, the sports brand asked us to create a powerful brand ambassador short film, telling the story of someone who had been inspired by the world of tennis. They were open to ideas and we introduced Dunlop to Alex Krol - a man we had first met in the 2016 Invictus Games in Florida. We had been overwhelmed by his story back then, and knew he would be perfect for this brief.
He was an injured serviceman, who had found positivity and drive in wheelchair tennis and used the sport to encourage other disabled people back into the game. We reached out to him and, by fortuitous coincidence, he was running a tournament for wheelchair tennis at the time, which meant we were able to follow his journey to Oxford, Liverpool, Glasgow and onto the finals in Loughborough. We spent around eight months filming his story, interviewing the inspirational people we met along the way, hearing fascinating stories and meeting his family.
It was an incredibly emotional journey and really moving to see first hand how he used tennis to inspire others. We produced an 18 minute film for Dunlop, which is definitely worth taking the time to watch, and several trailers for the film.
18 minute short film - Endeavour, the Alex Krol Story.
30 second teaser
1.5 minute trailer