A Southampton-based Russian boxer wanted a film to build up his presence and momentum ahead of a bare-knuckle fight in Russia. We were asked to come up with a concept that showed the power and commitment he put into his training and his determination to succeed.
We were given the license to ‘go create’ on this film, and came up with the script based on a wolf tattoo the boxer had on his chest, which we then had translated into Russian for the VoiceOver, with subtitles in English. We spent an evening in Bitz Boxing Gym, filming his moves, as well as some training locations around the city. It’s a great gritty piece, which we’re proud of as a short film in its own right!
This project also included a suite of professional still photographs, which are being used in promotional material for the fight.
