When Southampton FC’s relationship with their previous sponsor suddenly ended, they needed to react quickly to announce new Main Club Partner, Sportsbet.io, ahead of the new season launch. We were asked on the Friday to come up with a concept, ready to shoot and deliver the following Monday for the press announcement on the Tuesday morning.
We got our heads together and came up with the idea of using the man responsible for team kits - Kitman Forbsey (Mark Forbes) - showing him having to quickly change the kit to display the new sponsor. We wanted to give a light-hearted view to the situation, to demonstrate that it was all under control and taken in good humour.
After a two hour shoot, we edited the film that afternoon and delivered the final version to accompany the press release, which can be seen on the club’s website: https://www.southamptonfc.com/news/2020-08-25/southampton-football-club-sportsbetio-main-club-partner.
