With the onset of Coronavirus and people being told to isolate and work from home, the Saints Foundation quickly wanted to offer something for the more vulnerable members of society, to keep them active even whilst still at home.
Where usually the team run exercise classes for the elderly, they asked us to produce a film with a series of simple exercises that the same people could do from home - so they still felt connected to the Foundation and kept their level of fitness up, which is so important, especially for this age group.
We produced a main 10 minute film, showing a full range of exercises as well as a trailer for social media. The films are shown on the Southampton Football Club’s website and social media channels, where viewers are encouraged to send in pictures of themselves doing the activity, to keep that sense of community going.