Demonstrating your product or service in action is a great way to use video to promote your business. Do you have a customer who would be willing to explain their experience of your company? A testimonial film is a great way of building trust about your brand and showing others about the level of service that they are likely to expect. A promotional product film can quickly show off your products features and benefits in an aspirational way. A brand film can sum up your business personality in a succinct, visual way.
Next we look at some examples of different types of films, and the top tips for getting the best out of them...