We worked with Hugo Boss to create online video content for the Vendee Globe with three objectives in mind: Firstly to raise awareness and build excitement in the countdown to the event, secondly to capture live action for weekly updates whilst the race was on, and finally to produce a round-up of the whole event to help Hugo Boss secure sponsorship for the next race. The conditions were challenging to say the least, filming aboard helicopters, boats and RIBs but the end result was a great success. The videos achieved 30-40,000 views on social media - and Hugo Boss secured their sponsorship for the following year.
