Howler is a company that produces site fire alarms and Bullet were given the challenge to create engaging films that were entertaining, yet instructional to promote their alarm systems and the important product features.

Using actors and Howler employees, we filmed over two days and created a mix of teasers and full product films aimed at the commercial market. Filming took place on a building site and we used smoke bombs and special effects to bring the fire post to life, with the vision of creating a post-apocalyptic scene! We also produced a spoof April 1st film for their social media campaign, with the fire alarm turning into an emergency chocolate alarm.